Saying “I’m just not a sales-type person” is not an option, when every job is a sales job.

My response to the latest Marty Nemko workplace column on Psychology Today:

Most American jobs that cannot be outsourced have at least some sales functions associated with them. You can’t offshore emotional labor or personal touch, after all; and of course most corporations think the quickest way to increase profits is to make everybody who works there a profit center– I.E. a salesperson.

Plus, sales skills have long been a proxy for good people skills in general, so how many employers are just going to prefer a job applicant who likes or is good at sales? At the very least, someone with a sales mentality is very likely to be thought of as a better representative for the company and a better morale builder.

But beyond that, some companies are trying to force all their employees to act like salespeople.

I’m sure you’ve heard about Comcast and how they pushed sales quotas and functions onto ALL their employees– even the tech support and admin positions. And how Wells Fargo required their employees to meet unreasonable account quotas– inevitably leading to opening accounts that customers did NOT want, and eventually a lawsuit by the City of Los Angeles.

I have problems with upselling not because I’m bad at sales– I actually proved myself pretty decent at sales during my stint in retail– but because I believe that manipulating customers into buying something they don’t need is wrong. And it’s doubly wrong when you make this a job requirement… now you have an incentive to try to force customers to buy your service, or lose your job. Invariably, the most successful people in such a culture are going to be the ones who are willing to do that– who will NOT respond to the customer, but run roughshod over them.

So it’s not just about whether you’re a “sales type person”… there’s an ethical issue here. As in, WHY does my job depend on trying to disregard the consent of the customer? Even as an actual salesperson that’s bad– you are going to lose your customer base if you alienate them.